These emerging hotspots highlight a shift in Thai traveler behavior, favoring more intimate, nature-based, and culturally rich Songkran experiences.
According to the Tourism Authority of Thailand (TAT), this year’s Songkran festivities are projected to generate over THB26.56 billion, including THB7.32 billion from international visitors and THB19.24 billion from domestic tourists.
This marks a 7% and 9% increase, respectively, compared to last year, with an estimated 4.4 million domestic trips expected during the festival.
Traveloka’s data identifies the Top 5 most searched destinations among Thai travelers:
Bangkok
Chiang Mai
Chonburi
Phuket
Hat Yai
This indicates that Thai travelers value a blend of tradition and leisure, choosing destinations that offer both cultural celebrations and holiday relaxation. The growing interest in diverse regions affirms that Thailand is a destination worth exploring all year round—no off-season required.
