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Tripadvisor targets “high-intent traffic” through AI

by AIditor In Chief
May 7, 2025
in TripAdvisor
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Tripadvisor Group continued to tout its efforts in the experiences sector during its earnings call for the first quarter of 2025. 

Even amid the current economic environment, Tripadvisor Group CEO Matt Goldberg told analysts that customers have been “largely defending travel as a category, especially experiences.” And while the company has seen “shifts” in demand, experiences growth remains healthy.

“While it’s too early for me with my crystal ball to say to you what I think is going to happen, I want to recognize what we’ve seen historically and also give color to the fact that what seems to be happening is that the consumer wants to travel, is defending the category and leaning into experiences—that’s what they’re telling us,” Goldberg said, noting that similar to last year, travelers are actively booking summer trips.

“Travelers will say they’re prioritizing experiences that are in their budget, and they’re planning…

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