Tripadvisor is launching its first brand-building creative campaign since 2022, teaming up with independent creative company SuperBloom House for a new initiative titled “We’ve Been There.” This involves one 30-second ad and three 15-second hero spots, which are meant to showcase the vastness of first-hand travel advice available on Tripadvisor. The campaign is meant to help users explore different destinations, experiences, and restaurants. The three hero spots each cater to a certain type of traveler: the solo traveler, the family-oriented dad, and the DINK (dual income, no kids) couple. The campaign uses real scenarios and insights for each type of traveler.
Tripadvisor Urges You to Travel, Regardless of How Unusual the Destination Is
