Tripadvisor is launching its first brand-building creative campaign since 2022, teaming up with independent creative company SuperBloom House for a new initiative titled “We’ve Been There.” This involves one 30-second ad and three 15-second hero spots, which are meant to showcase the vastness of first-hand travel advice available on Tripadvisor. The campaign is meant to help users explore different destinations, experiences, and restaurants. The three hero spots each cater to a certain type of traveler: the solo traveler, the family-oriented dad, and the DINK (dual income, no kids) couple. The campaign uses real scenarios and insights for each type of traveler.
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