TUI Group launches 500th hotel project

• Construction of TUI Magic Life Agadir to start in spring
• ITB event in cooperation with Moroccan Tourism Authority
• Strategic expansion: Portfolio grows from 433 to 600 Hotels

The TUI Group last weel announced the launch of its 500th hotel project – TUI Magic Life Agadir – at the International Tourism Fair (ITB), marking a significant milestone in the company’s global growth strategy. The tourism group plans to expand its hotel portfolio from the current 433 to 600 hotels in the medium term. Construction of the new club in Agadir, in partnership with the Tikida Group, is scheduled to begin this spring, with the opening scheduled for summer 2027.

Tourism remains a growth market with huge potential. We are focused on expanding our Holiday Experiences segment and creating memorable travel experiences for our guests. We are making targeted investments in high-demand destinations and regional clusters to continuously grow our portfolio while maintaining the high quality standards our…