Vision & Strategy | TUI Group

The travel and tourism market is a significant contributor to the global economy, growing above global GDP levels pre-pandemic. Demand for tourism is driven by strong fundamental trends – people living longer, healthier lives; the growth of middle classes across the globe, which increases disposable income; and the desire for experiences, of which travel plays a significant part.

TUI is well positioned within this attractive market, as a leisure experiences group covering the entire holiday journey, serving millions of customers, operating aircraft, hotels and cruise ships, as well as a sizeable experiences, transfers and tours business.

TUI’s strategy focuses on delivering profitable growth, driven by growth in differentiated product, increased customer choice and flexibility, strong focus on operational efficiency and maximizing business synergies, and the implementation of scaleable platforms to enable global expansion.

Our strategy is defined across both of our business divisions…