Coach tourism: Europe's overlooked sustainability success story | IRU
THE NEWS:
The forthcoming EU Sustainable Tourism Strategy aims to create a greener, more resilient, more inclusive tourism model that benefits local communities, and it seeks to give greater recognition to coach transport, which currently connects Europe’s tourism ecosystem daily but is rarely highlighted in sustainability discussions.
DETAILS:
WHY IT MATTERS:
Elevating coach travel within the EU’s sustainability agenda could improve the environmental footprint of tourism, expand affordable travel options, and support local economies by integrating an existing, low‑carbon transport mode into the continent’s green tourism plans.
FAQ
What is the purpose of the forthcoming EU Sustainable Tourism Strategy?
The strategy is designed to build a tourism model that is greener, more resilient, more inclusive and more beneficial for local communities, while also incorporating transport solutions like coach travel that are already delivering tangible sustainability results.
How do coaches contribute to Europe’s tourism ecosystem?
Coaches connect visitors from airports, ports and railway stations to historic cities, coastal destinations, mountain villages and cultural landmarks, support school trips, business events, conferences and group travel, and provide affordable holidays for families, young people and seniors.
Why does the article say coach transport is under‑recognized in sustainable tourism discussions?
The article states that, although coaches play a vital role in linking transport hubs to destinations and enabling various travel purposes, they rarely receive acknowledgment in sustainability debates, prompting the new EU strategy to spotlight their contribution.
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