The 13th World Congress on Snow, Mountain and Wellness Tourism will be held in Andorra from 25-27 March 2025. The event is being organized by UN Tourism and the Government of Andorra, with the support of the Parish of Canillo. This biennial congress is a significant global platform for addressing the future of tourism in mountain destinations.
The congress aims to serve as a think tank for developing innovative and sustainable tourism solutions. It provides an opportunity for stakeholders from both the public and private sectors to exchange knowledge, experiences, and best practices related to the development and management of mountain tourism.
The New Era of "Mountainlikers"
The theme for the 2025 congress is "Mountainlikers: The new era of mountain tourism." This theme focuses on understanding the evolving motivations and expectations of the new generations of tourists who are attracted to mountain environments. A key element of this discussion will be the growing importance of health and well-being as primary drivers for visitors selecting mountain destinations.
Fostering Sustainable Mountain Futures
The event will explore crucial topics for the sector’s future. Discussions will center on building resilient and sustainable mountain destinations, fostering innovation in tourism products, and developing effective strategies for attracting and retaining talent. By bringing together experts and industry leaders, the congress seeks to advance the agenda for responsible and prosperous mountain tourism worldwide, building on the work of previous editions, such as the 12th congress held in 2024.
Key Points
- Mountain tourism represents an estimated 15% to 20% of the global tourism market.
- The annual value of mountain tourism is estimated to be between USD 70 and 90 billion.
- The upcoming event is the 13th World Congress on Snow, Mountain and Wellness Tourism.
- The congress is scheduled for 25-27 March 2025.
- The 12th edition of the congress took place in 2024.
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