Australia’s MDF and Thema Collection convene industry on wellness tourism

THE NEWS: Australia’s Market Development Facility (MDF) has partnered with hotel chain Thema Collection to host a “Positioning Sri Lanka as a Sustainable Wellness Destination” forum, bringing Deputy Minister of Tourism (Prof.) Ruwan Ranasinghe and Australia’s Deputy High Commissioner to Sri Lanka Ruth Baird together to explore strategies for strengthening Sri Lanka’s wellness tourism offering and expanding into new source markets.

DETAILS:

WHY IT MATTERS: The forum aims to help Sri Lanka diversify its tourism product and attract visitors from new source markets, supporting the country’s economic growth.

FAQ

Which Australian agency partnered with Thema Collection for the Sri Lanka wellness tourism forum?
Australia’s Market Development Facility (MDF) partnered with hotel chain Thema Collection to host the “Positioning Sri Lanka as a Sustainable Wellness Destination” forum. The event brought together tourism officials and industry representatives to discuss strategies for growing Sri Lanka’s wellness tourism sector and attracting new visitor markets.

Who attended the forum representing Sri Lanka and Australia?
Deputy Minister of Tourism (Prof.) Ruwan Ranasinghe attended the forum on Sri Lanka’s behalf, while Australia’s Deputy High Commissioner to Sri Lanka Ruth Baird represented the Australian side, joining other government representatives to discuss the wellness tourism initiative and its potential impact.

What was the primary goal of the “Positioning Sri Lanka as a Sustainable Wellness Destination” forum?
The forum’s primary aim was to explore strategies that would strengthen Sri Lanka’s wellness tourism offering and open up new source markets, seeking to diversify the country’s tourism product and drive economic benefits by attracting higher‑spending visitors and promoting sustainable practices.

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