Busan, South Korea — May 1, 2023
In short: Busan City launches “Marine Healing Tourism Program” at seven beaches and Dongbaek Island from May to October.
Busan City announced the launch of the “Marine Healing Tourism Program” on May 1, 2023. According to the city, the initiative will operate every weekend at seven local beaches and the Dongbaek Island area through October. The program focuses on “healing and recovery” through sea-based wellness activities. The program is part of Busan’s broader strategy to diversify tourism offerings beyond traditional beach tourism.
The “Marine Healing Tourism Program” represents a shift towards wellness-focused tourism, positioning Busan as a destination that caters to health and recovery. While Busan has been developing wellness tourism initiatives since 2021, this program specifically targets the marine environment, offering a unique experience that differentiates it from existing beach-focused tourism offerings. Competitors such as Jeju Island’s wellness retreats and Gyeongju’s cultural wellness programs provide similar wellness experiences, but the Marine Healing Tourism Program uniquely combines marine environments with therapeutic activities.
For Travel Management Companies (TMCs) and destination marketing organizations managing wellness-focused travel itineraries, the launch of Busan’s Marine Healing Tourism Program presents a new opportunity to attract health-conscious travelers. The program’s focus on marine environments offers a distinctive experience that can be integrated into corporate wellness packages or luxury travel itineraries. TMCs should consider partnering with Busan to develop customized wellness packages that leverage the program’s unique offerings, particularly during the program’s operational period from May to October.
What is the Marine Healing Tourism Program?
The Marine Healing Tourism Program is a city-led initiative that offers wellness-focused marine activities at seven beaches and Dongbaek Island, aiming to promote healing and recovery through sea-based experiences.
Which travel trade segments does this affect?
This program primarily affects TMCs and destination marketing organizations specializing in wellness and health-focused travel, as well as luxury travel agencies looking to offer unique, therapeutic experiences to their clients.
When does this take effect?
The program begins operations from May 1, 2023, and continues through October.
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