Amsterdam, Netherlands — August 8, 2023
In short: Dutch hospital chain shares first Medical Value Travel program with international partners.
Dutch Hospital Launches First International MVT Program
[Paragraph 1 — THE NEWS: 70 words] According to Holland Hospital Group, the company has partnered with Global Health Clinics and TravelMed International to launch its inaugural Medical Value Travel (MVT) program. The initiative will offer specialized treatments such as bariatric surgery and cosmetic procedures at reduced costs compared to domestic options in the Netherlands. Patients can book through TravelMed International’s global network. The program is open to patients from Germany, France, and Scandinavia, with pricing starting at USD 8,000 per procedure. The first patient is scheduled for treatment in September 2023.
[Paragraph 2 — INDUSTRY CONTEXT: 70 words] This marks the first MVT program launched by a Dutch hospital chain, positioning Holland Hospital Group as a pioneer in the region. While several European hospitals offer similar services, Holland Hospital Group’s program is notable for its comprehensive network of international partners and the inclusion of cosmetic procedures. The move reflects the broader trend of healthcare providers expanding MVT offerings to capture the growing global market, which is projected to reach USD 286.1 billion by 2030. For travel trade professionals, this development presents new partnership opportunities, particularly for agencies serving affluent patients seeking cost-effective treatment abroad.
Key Details
- Holland Hospital Group launches first MVT program.
- Partners with Global Health Clinics and TravelMed International.
- Treatments include bariatric surgery and cosmetic procedures.
- Pricing starts at USD 8,000 per procedure.
- First patient scheduled for September 2023.
What Travel Professionals Should Know
[TMCs managing European corporate accounts should explore partnerships with Holland Hospital Group’s MVT program, as it offers a unique value proposition with a diverse treatment portfolio and a strong international patient network. The program’s focus on cosmetic procedures opens avenues for specialized travel packages. The September 2023 launch date provides a clear timeline for potential collaborations.]
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