India’s Tourism Boosts Niche Segments: Events, Wellness, Wildlife

New Delhi, India — April 28, 2023

In short: India’s tourism growth to be driven by niche, experience-led, high-value segments according to EY and FICCI report.

India’s Tourism Growth Forecast: Niche Experience-led High-Value Segments

According to a report by EY and FICCI, India’s next phase of tourism growth is expected to be driven by niche, experience-led, and high-value segments. The report highlights that India is witnessing the emergence of several high-potential tourism segments which, if strategically developed, can significantly boost inbound tourism. Among the key segments, event and concert tourism has emerged as a major driver of travel demand. Large-scale events are expected to attract high-spending tourists, contributing to the growth of the tourism sector.

Key Details

• Event and Concert Tourism: Identified as a major driver of travel demand.
• Strategic Development: High-potential segments can significantly boost inbound tourism if strategically developed.
• High-Value Segments: Focus on niche, experience-led tourism.

What Travel Professionals Should Know

TMCs managing corporate accounts, especially those targeting high-net-worth individuals and corporate clients, should focus on developing specialized itineraries for event and concert tourism. This includes partnerships with event organizers and concert venues to offer exclusive packages. Airport lounge operators should consider enhancing services for travelers attending such events, providing premium amenities and exclusive access. The report suggests that this shift towards high-value, experience-led tourism presents a significant opportunity for travel trade professionals to differentiate their offerings and cater to the growing demand for unique travel experiences.

Frequently Asked Questions

What is the focus of India’s next tourism growth phase?
The focus is on niche, experience-led, and high-value segments, particularly event and concert tourism.

Which travel trade segments does this affect?
This primarily affects TMCs managing corporate accounts, event organizers, concert venues, and airport lounge operators catering to high-spending travelers.

When does this take effect?
The report does not specify a timeline for implementation, but the focus is on strategic development moving forward.

Read complete article.