Phuket summit offers Thailand a premium wellness rebrand
Chiang Mai, Thailand — August 14, 2023
In short: Thailand Wellness Summit launches to showcase traditional and alternative medicine offerings to international tourists.
According to organizers, the summit will feature over 100 wellness tourism providers, including traditional Thai medicine practitioners and alternative therapy centers. The event aims to attract foreign customers, who currently make up approximately 80% of the wellness tourism market in Thailand, a sector growing at a double-digit rate of 10-11% annually. The summit will be held at the Chiang Mai International Convention Center from August 16-18, 2023.
This launch positions Thailand as a key player in the global wellness tourism market, competing with similar events in Bali, Bali, and Bali. It addresses the growing demand for holistic travel experiences, offering a platform for Thai wellness providers to showcase their services to international travelers.
For Travel Management Companies (TMCs) and airport lounge operators, the Thailand Wellness Summit presents an opportunity to engage with a niche segment of the travel market. TMCs managing accounts with a focus on wellness tourism should consider offering specialized packages that include participation in the summit, potentially positioning their clients as part of this growing trend. Airport lounges could also benefit by aligning with wellness-themed promotions or partnerships with summit exhibitors.
What is the Thailand Wellness Summit?
A three-day event in Chiang Mai, Thailand, showcasing traditional and alternative medicine services to international tourists, aimed at boosting the country’s wellness tourism sector.
Which travel trade segments does this affect?
This event primarily impacts Travel Management Companies (TMCs) managing wellness-focused accounts, airport lounge operators, and tourism marketing agencies.
When does this take effect?
The summit is scheduled to take place from August 16-18, 2023.
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