Ethiopia, a historic hub for global diplomacy and cultural exchange, possesses the potential to become a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism. Its frequent hosting of international conferences underscores this potential.
Yet, the MICE sector has historically been undermanaged. Recognizing this, the government established the Ethiopian Convention Bureau to professionalize the industry.
This initiative is already yielding positive results, improving management practices and attracting higher-quality MICE tourists, leading to increased revenue.
As the host of globally high-profile meetings such as the African Union General Assembly and the United Nations Economic Commission for…
