Nairobi — Cabinet has approved a set of new initiatives aimed at enhancing the tourism sector, focusing on improving competitiveness, sustainability, and attracting more international visitors.
This includes scaling up eco-tourism, expanding community-based tourism, and enhancing Kenya’s international profile, particularly in the U.S. and China.
With cruise tourism increasing by 163.5 percent, the government plans significant investments in port facilities.
Additionally, the cabinet contends that domestic tourism remains strong, with a 12 percent rise in bed-night occupancy recorded in 2024.
“The government is committed to fostering sustainable tourism that benefits both the environment and local communities,” read the cabinet…
