Branding of a destination is the key to tourism success, but “Beautiful Bangladesh” did not meet the industry’s expectations, said World Tourism Network Bangladesh Chapter Secretary General Syed Ghulam Qadir.
“A pragmatic and realistic approach is crucial to make the world believe in the attractiveness of the destination. The industry’s urgent needs have always been ignored,” he said at a seminar titled “Roadmap for Tourism Recovery: Present Bangladesh Context”, organised by the…
