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Robi replaces Airtel brand with Cirkle in Bangladesh

by Robert Van Pash (Editor)
August 24, 2026
in Bangladesh Tourism
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Robi replaces Airtel brand with Cirkle in Bangladesh

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THE NEWS: Robi Axiata PLC has replaced the Airtel brand in Bangladesh with a new name, Cirkle, unveiled on August 17.

DETAILS:

  • Robi Axiata PLC says the rebrand is intended to appeal to younger, digitally focused consumers.
  • The new brand was announced at an event held at the Pan Pacific Sonargaon Dhaka.
  • Existing Airtel customers will not need to change their mobile connections.
  • Current services for those customers will remain unaffected.
  • All Airtel subscribers will automatically become Cirkle users.
  • FAQ

    What is the new brand name that replaces Airtel in Bangladesh?
    The new brand name is Cirkle, which Robi Axiata PLC introduced to replace the Airtel brand across its Bangladesh operations.

    When was the Cirkle brand unveiled?
    Cirkle was unveiled at an event at the Pan Pacific Sonargaon Dhaka on August 17, as announced by Robi Axiata PLC.

    Will existing Airtel customers need to change anything as part of the transition?
    Robi Axiata PLC states that the transition will not require Airtel customers to change their mobile connections, and their current services will remain unaffected, with all subscribers automatically becoming Cirkle users.

    Read Original Article.

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