Sichuan hosts Cultural Tourism Promotion Event in Bangkok

THE NEWS: The “Splendid Sichuan: Land of Abundance” cultural tourism promotion event was held on July 21, 2026 at Bangkok’s China Cultural Center, Thailand, and targeted the country’s inbound travel market, showcasing Sichuan’s cultural and tourism offerings.

DETAILS:

• Co‑organized by the Sichuan Provincial Department of Culture and Tourism, the China Cultural Center in Bangkok, and the China National Tourism Office in Bangkok.
• Supported by Chengdu International Communications Co., Ltd.
• Aimed at Thailand’s inbound travel market and highlighted Sichuan’s cultural heritage, culinary traditions, and natural attractions.
• Attendees included representatives from the Chinese Embassy in Thailand and Thailand’s Ministry (as cited in the release).

FAQ

When and where was the “Splendid Sichuan: Land of Abundance” event held?
The “Splendid Sichuan: Land of Abundance” cultural tourism promotion event was held on July 21, 2026 at Bangkok’s China Cultural Center, Thailand, according to a Globe Newswire release dated July 31, 2026. The venue hosted officials and industry representatives to highlight Sichuan’s offerings.

Which organisations co‑organized the Sichuan cultural tourism promotion event in Bangkok?
The event was jointly organised by the Sichuan Provincial Department of Culture and Tourism, the China Cultural Center in Bangkok, and the China National Tourism Office in Bangkok, with financial and logistical support supplied by Chengdu International Communications Co., Ltd., as noted in the press release.

What market was the event aimed at, and what did it showcase?
Targeting Thailand’s inbound travel market, the promotion aimed to attract Thai tourists to Sichuan and featured the province’s cultural heritage sites, culinary traditions, and natural attractions, providing a showcase of the region’s tourism assets to potential visitors.

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