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Bhutan will host its first-ever travel exhibition, BITM, from June 11‑13 at Zhichenkhar in Thimphu, to promote tourism to the emerging “Thunder Dragon Kingdom.”
DETAILS:
WHY IT MATTERS:
BITM underscores Bhutan’s commitment to mindful, regenerative tourism, signalling to tour operators and travel agents that the market will prioritize sustainable, low‑impact experiences aligned with the nation’s high‑value, low‑volume strategy.
FAQ
When and where is Bhutan’s first travel exhibition taking place?
The BITM exhibition will be held June 11‑13 at Zhichenkhar in Thimphu, Bhutan.
What is the primary purpose of the BITM exhibition?
BITM is designed to facilitate tourism to Bhutan, showcasing the country’s “Thunder Dragon Kingdom” brand and its high‑value, low‑volume tourism approach.
How does Bhutan describe its tourism strategy in relation to BITM?
Bhutan’s tourism officials say the sector follows a “high value, low volume” model, and BITM serves as a declaration of leadership in a new era of mindful, regenerative, sustainable tourism.
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