Brazil presents tourism program to promote international air connectivity

The Government of Brazil has made official this Wednesday the launch of the International Tourism Acceleration Program through its publication in the Official Gazette of the Union , which has the objective of creating a public-private partnership with airlines and airports to increase the number of seats and international flights to Brazil.

This program invites airlines and airports (in association with companies) to launch new international flights to Brazil and present investment proposals to promote these new flights, with actions such as advertising campaigns in the country of origin of the flights and trips. promotional events with journalists, digital influencers and foreign tour operators at the flight destination, among other possibilities.

The program is executed by Embratur (the government institution for the promotion and support of the marketing of Brazilian tourist destinations, services and products), with resources from the National Civil Aviation Fund (Fnac) in collaboration between the Ministries of Tourism and Ports. and Airports.

In this first phase, testing and adaptation of the new flight attraction tool, the planned investment is at least 7 million reais (US$ 1.3 million), half of which will be paid for with public resources.

ECONOMIC COUNTERPART

Thus, Embratur will finance part of the promotional actions for these new air routes. 40 reais (US$7.9) will be given for each seat on a new flight that lands in Brazil during the period between October 27, 2024 and March 29, 2025.

To claim the resource, the company must guarantee the growth of the airline network, compared to the 2023/2024 season, and the resources will be linked to the new seats. The program also establishes criteria that favor flights that depart from countries considered strategic markets, because they already send a large number of tourists to Brazil or because they are large international emitters.

This is the case, for example, of Germany and China, the second and third…