Brazil tourism surges with shifting North American travel

THE NEWS: North American arrivals to Brazil surged 10.96% in July 2026, reaching 78,507 visitors – the strongest July performance for the region since 2013.

DETAILS:

• From January to July 2026, the United States, Canada and Mexico together contributed 608,068 visitors, according to data released by Embratur, Brazil’s Ministry of Tourism and the Federal Police.
• The United States supplied 60,888 visitors in July, up 10.7% compared with the same month a year earlier.
• July’s 78,507 North American arrivals represent a 10.96% year‑on‑year increase, marking the best July result for the region in over a decade.
• The figures highlight a diversification of Brazil’s tourism flows, with Canadians travelling beyond the United States and Brazil expanding its air‑capacity.

WHY IT MATTERS: The robust growth and broadened source‑market mix signal new opportunities for airlines, tour operators and OTAs to capture rising demand from North America, while Brazil’s added air capacity can support larger visitor volumes and more varied itineraries.

FAQ

How much did North American arrivals to Brazil increase in July 2026?
They rose 10.96% year‑on‑year to 78,507 visitors, the highest July total since 2013.

What was the total number of North American visitors to Brazil from January to July 2026?
A combined 608,068 travelers from the United States, Canada and Mexico arrived during that period, per Embratur and Brazil’s Ministry of Tourism.

How did U.S. visitor numbers to Brazil change in July 2026 versus a year earlier?
The United States delivered 60,888 visitors in July, representing a 10.7% increase over July 2025.

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