The greatest show since the Big Bang. All of Brazil has been talking about it for weeks: Saturday 4 May Madonna he will close the tour celebrating his 40-year career with a maxi concert price quotation none other than on Copacabana beach, a Rio de Janeiro. The location is the same as the legendary Rolling Stones show in 2006, when the all-time record audience was reached with an estimated 1,5 million people on one of the most famous beaches in the world. But the last stage of the Celebration Tour of the 65-year-old pop star is destined to surpass this record: in the cidade maravilhosa the hotels have been full for weeks (Madonna and her crew alone have booked 60 suites at the Copacabana Palace), the prices for one night they have more than tripled, to the point that a room 500 meters from the beach can cost the equivalent of 300-400 euros, and 30% more foreign tourists are expected than the average for the season, so much so that some airlines have scheduled additional flights to Rio de Janeiro these days. Only the Brazilian Azul, for example, sold 60.000 more tickets, a number almost enough to fill the nearby Maracana stadium.
Madonna’s concert on Copacabana beach
But it is instead on the beach that they are waited up to 2 million viewers: access is free for them (except for those who want to spend up to 800 euros to enter private venues with a privileged view of the stage), but Madonna’s fee will still reach 3,3 million dollars for a single date , thanks to the patronage of the local Itaù bank, which is the main sponsor of the event (it in turn celebrates 100 years since its foundation and has chosen the pop star as testimonial), and to the financing of the State of Rio, which amidst some controversy has contributed 10 million reais, approximately 2 million euros. The local government justified theinvestment exhibitions with the expectation that the show can bring to Rio an extra turnover comparable – in proportion – to that of the New Year and,…
