US States drive Brazil tourism growth with North American travelers

THE NEWS:
Brazil set a new historical record by receiving 608,068 North American tourists from January through July 2026, a 2.87 percent increase over the same period last year, with July delivering 78,507 arrivals – the strongest monthly total from the region since 2013.

DETAILS:

• The arrivals came from the United States, Mexico and Canada, according to data compiled by Embratur in partnership with the Ministry of Tourism and the Federal Police.
• Expanded flight connectivity and promotional initiatives in major U.S. states such as Florida, California and New York were cited as key drivers of the growth.
• Embratur described the trend as an expansion of North American tourism to Brazil.
• The record underscores Brazil’s rising appeal to travelers from the three North American markets.

WHY IT MATTERS:
The surge in North American arrivals boosts Brazil’s tourism revenue and validates continued investment in air links and targeted marketing, signaling stronger demand for Brazilian destinations among U.S., Canadian and Mexican travelers.

FAQ

How many North American tourists visited Brazil between January and July 2026?
Brazil welcomed 608,068 visitors from the United States, Mexico and Canada during that period, marking a new historic high for the region.

What percentage increase did North American arrivals to Brazil see in Jan‑Jul 2026 compared with the same period in 2025?
The arrivals rose 2.87 percent year‑on‑year, according to Embratur’s official database.

Which month recorded the strongest North American arrivals to Brazil since 2013, and how many arrivals were there?
July 2026 saw 78,507 North American visitors, the highest monthly total from the region since 2013.

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