Cambodia is attempting to establish new benchmarks in tourism with strategies that focus on sustainable development, market expansion, direct flight connectivity, support for small businesses and ambitious 2025 visitor goals.
The Kingdom’s efforts were highlighted during the ASEAN Tourism Forum 2025 in Johor, Malaysia, where Cambodia’s ambitious goals in sustainable tourism and international collaboration took centre stage.
The Ministry of Tourism laid out strategies to attract a broader range of tourists while maintaining the Kingdom’s appeal as a premier destination.
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