Tourists visit the Angkor Wat in Siem Reap province, Cambodia on Feb. 10, 2024.(Photo by Sao Khuth/Xinhua)
Cambodia is becoming a “hidden gem” destination in the eyes of Chinese travelers, Global Times reporters learned from a number of local tourism industry insiders on Thursday. With improvements in Chinese-language services, the rise of customized travel packages, and the strengthening of digital payment systems, Cambodia is becoming ever more attractive for Chinese tourists.
Walking through the streets of Phnom Penh, Global Times reporters saw Chinese characters everywhere – on billboards, LED screens and storefront signs. From the airport to the city center, familiar Chinese brands, such as Mixue Ice Cream & Tea and Haidilao…





























