New Zealand and China are revamping tourism collaborations as travel preferences shift towards immersive experiences.
As global travel rebounds, New Zealand and China are poised for a significant upswing in tourism exchanges. Both nations are adapting to evolving travel preferences and exploring collaborative opportunities to strengthen this vital sector.
Professor Chris Ryan (University of Waikato) sees a bright future for the Chinese market in New Zealand tourism. Increased flight connectivity and off-season travel promotions are expected to attract more Chinese visitors. Gregg Wafelbakker (Tourism New Zealand) confirms a shift in Chinese tourist preferences, with a growing demand for immersive…
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