The Hong Kong Tourism Board (HKTB) and Art Basel have announced a new three-year global partnership. This strategic partnership marks the first time a tourism organization has collaborated with Art Basel on a global scale. Starting from Art Basel Paris this October, the alliance will encompass all of Art Basel’s shows worldwide. As a Show Partner, HKTB will promote Hong Kong art and culture globally over the course of the next three years. The announcement was made during a press conference for Art Basel in Basel.
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