While mega star Taylor Swift’s recent exclusive Southeast Asia stop in Singapore upset other neighbouring regions, Hong Kong has decided to fight back and revive its tourism by introducing regular pyrotechnic and drone shows during festivals and large-scale events.
This comes as part of Hong Kong government’s HK$1.1 billion investment to enhance the Hong Kong brand. According to The Hong Kong Tourism Board (HKTB), the inaugural show will make its debut on 1 May, welcoming the Labour Day Golden Week holiday. Meanwhile, the first drone show will add appeal to the city’s traditional festive celebrations on 11 May at the Wan Chai Temporary Promenade.
While each show possibly costs more than HK$1 million, Hong Kong’s finance chief Paul Chan said on his weekly blog that several groups have expressed their interest in sponsoring the shows.
HKTB also encourages trade partners to leverage various events and activities to roll out more tourism products such as harbour tours,…
