Hong Kong will allocate HK$1.095 billion in launching a new Hong Kong tourism brand as well as organizing and promoting publicity activities, finance chief Paul Chan Mo-po said on Wednesday.
The city will target source markets and collaborate with cities in the Greater Bay Area to jointly promote multi-destination tourism with the Hong Kong Tourism Board to enhance the Quality Tourism Services Scheme and launch a new round of publicity activities.
Those activities include reality shows and the commendation of outstanding frontline staff in the service industry, Chan added, saying that the goal is to promote Hong Kong as a hospitable, people-focused city in collaboration with various sectors.
The government will also continue to promote mega-events and will design in-depth thematic tours, enrich tourism resources and provide more novel products and experiences to cater to visitors of all types and from all origins.
The HKTB…
