While the government has made strides in making Hong Kong more attractive to tourists with a string of mega events, challenges remain when it comes to enhancing visitors’ travel experience.
Mainland Chinese visitors’ concerns of brusque treatment at some restaurants as well as poor service by some cabbies are popular topics on Instagram-like mainland social media platform Xiaohongshu, or Little Red Book.
In a bid to improve the bad reputation, authorities launched the “Let’s go the Extra Mile” campaign on Monday.
Tourism minister Kevin Yeung Yun-hung said the new campaign sought to encourage the service industry to warmly welcome tourists.
There will also be new promotional videos to get residents to promote Hong Kong, while schools are encouraged to conduct activities to brush up students’ courtesy.
Yeung stressed the initiative was to be a long-term drive and involve all walks of life.
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