“This means tourism is not only about generating revenue for the economy. Chinese research and academic works should be utilised for the national benefit across all dimensions including the economy and the environment,” he explained.
He added that the China Tourism Academy wishes to work with relevant public and private agencies to provide the Chinese government with accurate and effective research focusing on end-user participation.
Adith further explained that the academy president has proposed setting up a tourism research team, comprising 100 researchers from China and ASEAN countries, to study the best ways to promote…
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