The Natural History Museum of China offers immersive guided tours using AR technology. Photo: Beijing Daily
On Monday, China’s Ministry of Culture and Tourism (MCT) selected 10 model cases that were spearheading digital innovation in culture and tourism from a total of 183 cases, showcasing the new achievements in the digital transformation of the culture and tourism sectors. These projects utilize technologies such as artificial intelligence and virtual reality to drive innovative development in the field.
One of the top 10 cases highlights the Zhejiang Art Museum’s efforts to build a cross-provincial digital resource sharing platform for art collections through features like a “collection brain” and “digital cockpit,” thus promoting…
































