Tanzanian Minister for Natural Resources and Tourism Angellah Kairuki (second from left) attends an event in Beijing on May 16, 2024. Photo: Li Hao/GT
Tanzania, a jewel in East Africa known for its stunning natural landscapes and rich biodiversity, has recently kicked off the China-Tanzania Tourism and Culture Year in collaboration with Chinese authorities.
The Tanzanian tourism authority is aiming for an increase in tourist numbers from China, recognizing it as a major source market for tourists.
“We are launching targeted marketing campaigns in China to raise awareness about our rich natural landscapes, wildlife, cultural heritage, and adventure activities,” Tanzanian Minister for Natural Resources and Tourism Angellah Kairuki told the Global Times in a recent interview.
“These campaigns will utilize various platforms, including social media platforms, travel websites, and traditional advertising channels.”
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