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China Tourism Growth Highlighted at WTM London

by Robert Van Pash (Editor)
November 6, 2025
in China Tourism
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China's growing role in tourism hailed at WTM

Delegations open the China Pavilion at the World Travel Market in London on Tuesday. [Photo provided to China Daily]

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China Pavilion Opens at 2025 World Travel Market London with Record Participation

The China Pavilion officially opened at the 2025 World Travel Market (WTM) in London on Tuesday, drawing widespread attention as a major presence at the annual tourism trade fair. The event is held at ExCeL London in the United Kingdom’s capital.

Event Scale and Participation

The World Travel Market is recognized as one of the world’s largest and most influential tourism trade fairs. The 2025 edition brings together more than 5,000 exhibitors from over 180 countries and regions.

The China Pavilion features its strongest lineup to date, with around 200 participants representing cultural and tourism authorities from 13 provinces, municipalities, and autonomous regions. The pavilion also includes 56 outstanding participants, though the article text cuts off before specifying what category these participants represent.

Key Points

  • Event location: ExCeL London, United Kingdom
  • Event name: 2025 World Travel Market (WTM), London
  • Event date: Tuesday (specific date not provided in article excerpt)
  • Total exhibitors at WTM: More than 5,000
  • Countries and regions represented at WTM: Over 180
  • China Pavilion participants: Around 200
  • Chinese regions represented: 13 provinces, municipalities, and autonomous regions
  • Additional China Pavilion participants: 56 outstanding (category not specified in provided text)

Read the Complete Article.

Tags: china-tourism
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