In 2024, the tourism industry generated nearly 633 billion yuan during the Chinese New Year travel season in China, representing a significant increase from around 376 billion yuan compared to the previous year and 514 billion yuan during the equivalent period before the coronavirus pandemic. During the pandemic, the Chinese government issued notices urging people to avoid traveling during the Chinese New Year.
Traveling during Spring Festival in China
Thanks to urbanization and modernization, a new trend of “going out to see the world” has emerged among Chinese consumers. The traditional family reunion and celebration of Chinese New Year is no longer restricted to a designated hometown. More and more people choose online booking services, like Trip.com, to arrange a family trip before New Year’s Eve. In 2024, around 474 million Chinese made a domestic trip during the holiday break. Along with a rising individual income, there would be more…
