As the world ushered in the Year of the Dragon, China found itself at the heart of an unprecedented domestic tourism renaissance during the 2024 Spring Festival. From the frosty avenues of Beijing to the bustling markets of Fuzhou, a nation on the move celebrated a holiday like no other. With 474 million trips made, marking a staggering 34.3 percent rise from the previous year, the fabric of Chinese tourism was irrevocably altered. Hotels, from the opulent corridors of Kouzi International to the historic halls of Juchunyuan, were booked to the brim as families and solo travelers alike sought to usher in the new year with grandeur and tradition.
Revival of the Giants
At the forefront of this tourism boom were China’s burgeoning hotel chains, Jin Jiang International and Huazhu Hotels, which reported booking rates nearly tripling that of the previous year. The ‘meals plus accommodation’ packages, combining luxurious stays…
