By Alexander Ayertey Odonkor
According to the World Travel Market’s Global Travel Report from 2024 to 2033, the proportion of Chinese households with purchasing power to embark on international travel is set to “roughly double.” Attributed to rising incomes and more middle-class consumers, China’s growth is expected to add more than 60 million households to its existing population that can afford leisure travel. Interestingly, the Asian giant’s burgeoning “travelling class”, which is expected to nearly double over the period, represents only 2.3 percent of the country’s entire population, showing the Chinese market’s enormous potential for future growth.
From 2024 to 2033, Chinese outbound spending will surpass other major markets and…
