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Chubby Hearts: Hong Kong’s monumental display for love and tourism | News | Campaign Asia

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Chubby Hearts: Hong Kong’s monumental display for love and tourism | News | Campaign Asia

by Robert Van Pash (Editor)
February 16, 2024
in China Tourism
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Massive heart-shaped balloons are floating above various locations in Hong Kong from Valentine’s Day up to February 24 as part of the SAR’s efforts to boost the economy and invigorate tourism. 

Called ‘Chubby Hearts,’ the installations are conceptualised by renowned British designer Anya Hindmarch and curated by the Hong Kong Design Centre to tap the attention of lovebirds in the city. It coincides with Valentine’s Day and the Lantern Festival.

At the core lies a monumental floating red heart measuring 12 meters in diameter, an impressive feat touted as the world’s first of its kind. It is four times bigger than the one on display in London.

Complementing the centrepiece are daily surprise displays featuring 3-meter-wide floating red hearts. The surprise “pop-ups” have been planned in 15 to 16 locations across the city at iconic landmarks and tourist hotspots, including the Victoria Peak, the Central Market, the Flower Market in Mong Kok, the Lam Tsuen Wishing Tree in Tai…

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