Cultural Tourism Sees Strong Growth in China, with Social Media Trends Reflecting Global Interest

SHANGHAI, March 14, 2025 /PRNewswire/ — China’s cultural tourism sector is gaining international attention as more travellers seek immersive, heritage-rich experiences. Social media trends and travel data highlight a surge in interest, particularly during the recent Chinese New Year period, reinforcing the country’s growing appeal as a cultural travel destination.

One initiative contributing to this trend was the Chinese New Year Tour Global KOL China Travel Campaign, launched in mid-January by Tripadvisor and Trip.com Group, a leading global travel service provider. The campaign engaged over 40 international travel influencers, who explored ten cities across four themed routes, including…