Ethiopian tour guides embrace Chinese language to harness China’s outbound tourism market-Xinhua

Song Ruirong, a Chinese teacher of the Confucius Institute at Addis Ababa University, teaches Chinese to Ethiopian tourism professionals at Addis Ababa University in Ethiopia, Dec. 2, 2024. 

by Xinhua writers Habtamu Worku, Liu Fangqiang

ADDIS ABABA, Dec. 8 (Xinhua) — Tsegaye Gebremedhin, a seasoned tour guide, is among 60 Ethiopian tourism professionals embracing the transformative power of language as Ethiopia, a nation rich in cultural heritage and natural beauty, sets its sight on capitalizing on the burgeoning Chinese outbound tourism market.

As the East African country seeks to strengthen its people-to-people, economic, and diplomatic ties with China, as part of a national strategic focus to enhance tourism sector’s contribution to…