Experts discuss strategies to attract Chinese travelers at ATM Dubai 2024, emphasizing cultural and luxury experiences in the Middle East.
REPORT – Arabian Travel Market, Dubai, UAE – Capitalising on China‘s projected tourism growth was a key topic at the Market Insights Summit at Arabian Travel Market (ATM) 2024. The summit, which took place on the Global Stage at the Middle East’s leading travel and tourism exhibition, explored the potential of developing markets such as China.
During the dedicated session, a panel of experts delved into effective strategies for attracting and engaging Chinese travellers. The panel included Sukhpreet Singh Ghataura, Director of Ecosystem Development at MEAI Huawei, Lu Pan, Marketing VP at Shanghai Dongfang Newspaper Co., Ltd, and Sienna Parulis Cook, Director of Marketing and Communications at Dragon Trail International.
Sharing the latest research from Huawei’s Petal Ads platform, Ghataura said: “Between Q1 2023 and Q1 2024 the…
