HKTB confirms strategic partnership with Xiaohongshu, targeting Mainland China to enhance Hong Kong’s tourism promotion.
Xiaohongshu, a trending social media platform, boasts a total of 200 million active users, more than 70% of whom were born in the 1990s, and is a constant partner of the Hong Kong Tourism Board (HKTB). To further strengthen the promotion of Hong Kong tourism in Mainland visitor source markets, HKTB confirmed a strategic partnership with Xiaohongshu to strengthen cooperation on cultural tourism promotion. Xiaohongshu will leverage its edges and resources on its own online platform to help HKTB to promote Hong Kong tourism. HKTB is delighted to see Hong Kong to become the first outbound tourism destination for Mainland tourists to seal a similar strategic partnership agreement with the social media platform.
Hong Kong selected as “destination most-loved by users” and tops Xiaohongshu’s search list among Mainland users
Mr Dane Cheng, HKTB Executive…
