Economist Simon Lee Siu-po said the government needed to find more “international” faces, or even a mascot, to lure global audiences back to the city.
“Hong Kong needs an international ambassador,” said Lee, honorary fellow at Chinese University’s Asia-Pacific Institute of Business.
Having such a figure would serve as a “starting point of attraction” that would entice global brands and audiences to the city at a time when it was struggling to woo international visitors, he said.
Dior fashion show and ‘Chubby Hearts’ among events coming to Hong Kong
Dior fashion show and ‘Chubby Hearts’ among events coming to Hong Kong
Lee noted that trade shows and conferences, while important, often catered to “narrow” audiences, whereas musical and sporting events could draw in global crowds and raise the city’s profile.
“We need to build some momentum,” he said.
Nightlife tycoon Allan Zeman said that while trade shows and conferences drew businesses, music performances and sporting events were what kept “Hong Kong’s name on the road map as…
