Hong Kong to address city’s poor service quality in star-studded campaign

Other TV personalities such as Jessica Hsuan, Nancy Sit and Dao Tai-yu will be ambassadors for retailers, restaurants and taxi drivers respectively.

“The campaign is called Let’s go the Extra Mile, and we aim to deliver a message that if everyone does a little bit more for others, we can make a difference,” Samantha Fan Man-wah, the board’s general manager for marketing, said.

Koo and Wu recently became talking points in Hong Kong for their roles in the hit martial arts film featuring the Kowloon Walled City – Twilight of the Warriors: Walled In. It was city’s second highest-grossing film last year with a box office of HK$80 million (US$10.2 million) after courtroom drama A Guilty Conscience at HK$108 million.

Since Hong Kong reopened its border for travellers at the beginning of last year, visitors – mostly from mainland China – said that their dining, travelling and shopping experiences left much to be desired.

Jessica Hsuan is among many celebrities to feature in the…

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