The Hong Kong Tourism Board (HKTB) and Art Basel have announced a new three-year global partnership, making HKTB the first tourism organization to become a Show Partner of Art Basel worldwide.
As part of the alliance, HKTB will celebrate Hong Kong art and culture at all four annual Art Basel shows — Paris, Miami Beach, Hong Kong and Basel — through immersive experiences and exhibitions over the next three years.
The partnership aims to promote Hong Kong as an East-meets-West cultural exchange center and gateway to the Chinese art market on the prestigious global art platform.
“By sharing the city’s unique character, we hope to inspire travelers to visit our city and discover its thriving creative community and rich cultural…
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