Tourists go sightseeing on Central Street in Harbin, northeast China’s Heilongjiang Province. (People’s Daily Online/Su Jinggang)
This winter, Harbin in northeast China’s Heilongjiang Province went viral on social media thanks to its beautiful winter scenery and local residents’ hospitality, becoming an embodiment of northeast China’s booming ice and snow tourism industry. The region, known for its harsh winters and abundant natural resources, has experienced a remarkable economic renaissance. As northeast China strategically taps into its cold climate and breathtaking landscapes, ice and snow tourism is emerging as a catalyst for its high-quality development.

This photo shows people visiting a giant snowman in Harbin, northeast China’s Heilongjiang Province, Jan. 1, 2024. (Xinhua/Zhang Tao)
Ice and snow tourism drives northeast China’s high-quality development
Northeast China used to be a major heavy industrial hub but had suffered years of economic decline. Now,…
















