Online marketing and enterprise data solutions provider iClick Interactive has released the 2024 Chinese Outbound Travelers Whitepaper, highlighting an accelerating recovery of China’s outbound tourism and post-pandemic consumption trends.
The report is available to download here. It has been created in collaboration with Chinese travel platform Qunar, digital marketing services provider Ocean Engine (owned by Douyin Group) and a market research firm.
The White Paper indicates that China’s outbound tourism has been making a steady comeback since 8 January 2023, after COVID-related travel restrictions were lifted.
The travel volume of Chinese tourists has already bounced back to the levels seen in the latter half of 2019, according to Qunar. However, it may take some time before outbound travel-related policies, visa and passport issuances, and flight capacities are fully restored.
There has also been significant growth in demand for travel-related content on digital Chinese…
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