The upcoming Mekong Tourism Forum (MTF) 2024, set to unfold in Lijiang, China from April 23-25, is poised to become a pivotal gathering for travel enthusiasts and professionals across the Greater Mekong Subregion (GMS). This year’s theme, ‘Visionary Journeys Redefining Tomorrow’s Travel,’ underscores the forum’s commitment to fostering dialogue and innovation in the tourism sector. With over 200 delegates, including tourism ministers, industry leaders, and experts, MTF2024 is expected to chart new directions for sustainable and inclusive tourism development.
Embracing Sustainable Tourism
The forum will kick off with a keynote speech on the imperative of sustainable tourism, setting the tone for subsequent discussions. Panel sessions will explore the integration of environmental considerations with economic and cultural growth, reflecting a comprehensive approach to future tourism models. By prioritizing sustainability,…
















