Ne Zha 2 boosts cultural tourism across China

The animated blockbuster “Ne Zha 2” has become a powerful driving force in cultural tourism across China.

The movie has generated 1.5 billion U.S. dollars in box office revenue. The film’s bold and defiant image has captivated audiences worldwide, and spurred a surge in tourism.

In northeast China’s Liaoning Province, where the earliest depiction of “Ne Zha Conquering the Dragon King” was unearthed, a steady stream of visitors is flocking to one museum to experience its charm first-hand.

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