‘Ne Zha 2’ success boosts Sichuan’s culture and tourism

Visitors pose for photos with wall paintings themed on “Ne Zha” at the Kunlongchang teahouse in Nixi Town, Yibin City of southwest China’s Sichuan Province, March 2, 2025. Recently, with the commercial success of Chinese animated blockbuster “Ne Zha 2”, a teahouse themed on “Ne Zha” in Nixi Town of Yibin City became a tourist attraction. [Photo by Jiang Hongjing/Xinhua]

The continued growth of Ne Zha 2’s box office will spark stronger interest in Sichuan province, the birthplace of the film series, creating new development opportunities for its culture and tourism sectors, said Chen Guanghao, a deputy to the 14th National People’s Congress, during the ongoing two sessions in Beijing.

The animated film, released during Spring Festival this…