Ne Zha 2 triggers tourism wave in China

Tourism in China has skyrocketed due to Ne Zha 2, a local animated film written and directed by Jiaozi. The film has inspired people to visit destinations and landmarks associated with the mythological narrative, offering a fresh perspective on Chinese culture.

Released on 29 January 2025, during the Chinese New Year, Ne Zha 2 surpassed previous box office records, becoming the first non-Hollywood movie to exceed $1 billion in a single market. The production grossed over 8 billion yuan (approximately $1.12 billion) in China.

Following the film’s release, enthusiasts flocked to locations such as the Cuiping Mountain Scenic Area in Yibin and Southwest China’s Sichuan…